Flaconi GmbH
Online store having extensive range of branded perfumes, toiletries and makeup.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | €15.5m Valuation: €15.5m 0.5x EV/Revenue 9.4x EV/EBITDA | Acquisition |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 84 % | 58 % | 39 % | 48 % | 49 % | 14 % | (3 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 1 % | 4 % | 1 % | (6 %) | - | (5 %) | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (1 %) | 1 % | (2 %) | (8 %) | - | (8 %) | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Flaconi GmbH operates as a prominent online retailer of beauty products in the German-speaking region. The company was established in 2011 by Björn Kolbmüller and Paul Schwarzenholz. The initial vision for Flaconi was conceived while the founders were studying at WHU - Otto Beisheim School of Management, aiming to create a user-friendly online perfumery.
The business offers a wide assortment of products, encompassing perfume, skincare, makeup, hair care, and various other beauty items. Flaconi's target market consists of consumers in Germany, Austria, and Poland who are seeking a convenient way to purchase beauty and self-care products online. The company's revenue is generated directly from the sale of these goods through its e-commerce platform, flaconi.de.
A significant development in Flaconi's history was its acquisition by ProSiebenSat.1 Group in 2015, which provided substantial media and advertising support to fuel its growth. In 2018, the company expanded its operations by opening a new logistics center in Halle, enhancing its fulfillment capabilities to manage a larger inventory and faster delivery times. The product catalog features over 1,000 brands and more than 55,000 different items, positioning it as a comprehensive one-stop shop for beauty consumers. In 2021, Flaconi further solidified its market presence by acquiring the online natural cosmetics retailer, Ayluna.
The platform provides detailed product descriptions, customer reviews, and beauty tips to assist shoppers in their purchasing decisions. It differentiates itself through a combination of a vast product selection, fast delivery services, and regular promotional offers. Under the leadership of CEO Christoph Honnefelder, Flaconi continues to focus on expanding its market share and enhancing the customer experience.
Keywords: online retail, beauty products, e-commerce, perfumery, skincare, makeup, hair care, German market, ProSiebenSat.1, beauty consumer