Fixated

Fixated, founded in mid-2023, operates as a hybrid talent management firm and digital content studio, aiming to provide comprehensive support for digital creators. The company was established by a team of veterans from the digital media, music, and esports industries, including CEO Zach Katz, former President and COO of FaZe Clan, and President Jason Wilhelm, co-founder of the management firm TalentX. Their collective experience, with Katz's background in the music industry and Wilhelm's journey as a content creator since 2011, informed the company's mission to address a gap in the market for robust creator support systems beyond sporadic brand deals.

The firm’s business model is a two-pronged approach that combines talent representation with in-house content production. Fixated provides creators with resources for content strategy, creative production, audience growth, and brand partnerships, helping them build sustainable businesses and diversify their revenue streams. This integrated system allows the company to develop original content with its talent and connect them with sponsors, particularly in the gaming sphere by creating branded maps and experiences within platforms like Fortnite and Roblox. Revenue is generated through these brand partnerships, commercializing the IP created, and managing its roster of high-profile creators.

Fixated serves a client base of influential digital creators across gaming, lifestyle, and entertainment verticals. Its roster includes notable names like the streamer Sketch, the chess-playing Botez Sisters, and comedy group Love Live Serve. The company has expanded its talent portfolio through the strategic acquisitions of CAMP Talent and Moondust Management in April 2025. A significant milestone was achieved in March 2025 when Fixated secured $12.8 million in a funding round led by Eldridge Industries, signaling strong investor confidence in its model to redefine creator monetization and representation. Since its quiet launch, the company has produced over 20 shows and channels, while its in-game content has garnered over 250 million plays.

Keywords: creator economy, talent management, digital content, content studio, brand partnerships, gaming creators, creator monetization, digital entertainment, creator representation, in-game content