Fivvy
A Fintech operating in the USA and LatinAmerica focused on solving monetary inefficiencies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | $4.0m | Early VC | |
| Total Funding | 000k | ||
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Fivvy, founded in 2020 by Lucas Werthein and Hanoi Morillo, operates as a customer intelligence platform tailored for businesses aiming to enhance profitability. The company is headquartered in Wilmington, Delaware, and secured $5.5M in a seed funding round led by Globant Ventures on April 12, 2023. Werthein, a serial entrepreneur and author, alongside Morillo, a global executive in technology and finance, established Fivvy to provide companies with a reliable data source for understanding their customers. Pablo Blanco also serves on the leadership team as the company's CTO.
The core of Fivvy's business is a Software-as-a-Service (SaaS) platform that integrates with enterprise mobile applications. By analyzing metadata from these apps, Fivvy delivers real-time analytics and actionable insights into consumer behavior and market trends without compromising user privacy. This allows their clients, which primarily include banks and other financial institutions, to gain a clear view of their customers' preferences based on their mobile app usage. The platform helps businesses personalize digital experiences, identify sales opportunities, and ultimately monetize their data. For startups, Fivvy offers a program designed to help them understand their users better, improve retention, and optimize market strategies.
Fivvy's platform is designed for quick, frictionless integration, allowing clients to go live in a relatively short timeframe. Key benefits highlighted by the company include the ability to obtain up-to-date data instantly, cross-platform compatibility, and a strong emphasis on data security and ethical compliance with global data protection regulations. The business model appears to be subscription-based, with tiered pricing plans that include options for a free starter package and paid tiers that offer more frequent data updates and larger data download capacities. The platform has demonstrated a significant impact for its users, including reductions in customer churn, improvements in engagement, and higher conversion rates for cross-selling and upselling campaigns.
Keywords: customer intelligence, financial technology, data analytics, SaaS, mobile analytics, user behavior, market trends, personalization, business intelligence, customer engagement