FIVEJACK
Marketplace for digital gaming products and vouchers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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PT Five Jack, operating its flagship platform itemku, is a customer-to-customer e-commerce marketplace specializing in virtual products for the gaming and digital entertainment sectors. The company was founded in 2013 by Indra Kamaludin and Virdienash Haqmal. Initially, itemku started in 2014 as a price comparison and classifieds site for game items, focusing on MMORPG currency, before evolving into a full-fledged e-commerce platform.
The platform, itemku, allows gamers to buy and sell a wide range of digital goods, including in-game items, currencies, accounts, and top-up vouchers for popular games like Mobile Legends, Free Fire, and Valorant. It also offers digital vouchers for non-gaming services such as Google Play, Netflix, and Spotify. The business model is centered on providing a secure transaction environment for the trade of these virtual goods. To ensure security, itemku utilizes an escrow service, holding the buyer's payment until the seller delivers the product, and offers a 100% money-back guarantee.
Originally a subsidiary of the South Korean company Five Jack Co Ltd, PT Five Jack has established a significant presence in Indonesia. The company secured multiple funding rounds, including a seed investment from BonAngels in 2015, another round from 500 Startups in 2016, and a Series A round of US$1.2 million in 2017 led by 500 Startups and K-Run Ventures. A major milestone occurred on May 18, 2021, when the Indonesian e-commerce giant Bukalapak acquired the company. Despite the acquisition, itemku continues to operate as a separate entity, leveraging Bukalapak's extensive network to expand its reach, particularly into rural areas of Indonesia.
Keywords: digital product marketplace, gaming marketplace, virtual items, game top-up, in-game currency, digital vouchers, e-commerce platform, Mobile Legends, Free Fire, PUBG Mobile, secure trading, escrow service, Bukalapak, Southeast Asia gaming, online gaming, digital entertainment, virtual goods trading, player-to-player trading, game accounts, video game assets