Five Faces

Five Faces, trading as Alphalitica Pty Ltd, is an Australian software company focused on enhancing the patient and consumer experience within complex service environments. Established in 2019 by CEO Nicole Nixon and CTO Abdul Alabri, the company initially concentrated on digital signage before pivoting to specialize in patient experience software for healthcare providers. This strategic shift was catalyzed by the demands of the COVID-19 pandemic, during which the company developed digital solutions for visitor management and vaccination bookings, notably handling over 1.85 million vaccinations for the Sydney Local Health District.

The company's core offering is the DX5 Framework, a low-code platform introduced in 2024 designed to accelerate digital transformation for hospitals and other service providers. This framework supports a suite of modular solutions that can be configured to specific needs, including a "Digital Front Door" patient portal for managing appointments and communications, patient check-in and queue management systems, and digital signage and directories. These tools aim to digitize the entire patient journey, from booking and pre-visit preparations to on-site navigation and post-visit follow-ups, thereby reducing administrative tasks and improving operational efficiency. Beyond healthcare, Five Faces also serves government bodies, universities, retail, and hospitality sectors.

Financially, Five Faces has demonstrated significant growth, reporting a 32% year-on-year revenue increase in 2024. In June 2025, the company secured its first external capital, raising AUD $1 million in a Series A funding round. The round was led by Utiliti Group and supported by the Queensland Government's Female Founders Co-Investment Fund, with the capital earmarked for new product development and expansion in Australia and international markets. The company's client roster includes prominent names like Alfred Health, Sydney Local Health District, and New Dunedin Hospital.

Keywords: patient experience software, digital health solutions, low-code platform, DX5 Framework, healthcare digital transformation, patient journey management, digital front door, patient queue management, digital signage healthcare, visitor management systems, appointment booking software, citizen engagement, Alphalitica, Nicole Nixon, Abdul Alabri, Australian healthtech, Utiliti Group, Queensland Female Founders Fund, hospital software, patient engagement platform