Five Delta

Five Delta Inc. operated as a specialized marketing technology firm focusing on the mobile advertising sector, which was founded in 2012 by Brock Pierce and Dustin Suchter. The company identified a significant disparity between consumer time spent on mobile devices and the corresponding advertising expenditure, positioning itself to capitalize on this market inefficiency. Its primary clients were mobile app developers for both iOS and Android platforms, for whom Five Delta offered a managed service to acquire users through highly targeted Facebook advertising campaigns. The firm was established in Santa Monica, California.

The core of Five Delta's service was its proprietary ad management platform. This system utilized the Facebook Ads API, in conjunction with patented automation and conversion tracking technology, to programmatically create, manage, and optimize mobile ad campaigns. A key feature of its methodology was the N-testing of ad components and audiences, which allowed for a granular level of campaign analysis and performance improvement. The company's technology automated bidding processes and employed a unique "baselining" technique to enhance the performance of individual ad components in real time. This data-driven approach aimed to deliver a superior return on investment for app developers seeking to expand their user base on platforms like Apple's iTunes App Store and Google Play. While its expertise was in Facebook, the platform also provided support for managing ads across Google, Yahoo!, Bing, LinkedIn, and Twitter from a single interface.

The company's journey included a single seed funding round on May 31, 2013, where it raised $300,000 with participation from investors like Kortschak Investments. This investment supported the development and scaling of its technology platform. After operating for over two years and building its service, Five Delta was acquired by SRAX (formerly Social Reality) on December 19, 2014, for approximately $760,000. Following the acquisition, Five Delta's operations were integrated into SRAX, and the company is now considered deadpooled.

Keywords: Five Delta, mobile advertising, Facebook ads, adtech, user acquisition, campaign management, app developers, performance marketing, programmatic advertising, SRAX acquisition, Brock Pierce, Dustin Suchter, ad optimization, conversion tracking, mobile marketing, Facebook Ads API, social media advertising, digital marketing, Santa Monica startup, marketing automation