Fitternity

Positioned as a comprehensive wellness booking and subscription platform in India, Fitternity operates as an integrated marketplace for fitness services. The company was founded in Mumbai in 2013 by Neha Motwani and Jayam Vora. Motwani, the CEO, launched the venture stemming from her personal need to find an effective way to manage a workout regimen. Before Fitternity, she gained experience in HR and risk consulting at Aon Hewitt after earning her MBA. Vora, the COO, previously worked as a General Manager at Dialhealth and identified as an average Indian fitness consumer, experiencing fluctuating motivation, which informed the platform's development.

The business functions on a marketplace model, generating revenue by enabling users to discover and book a wide array of fitness and wellness services through its web and app platforms. This includes pay-per-session options, membership portability, and dynamic pricing, which addresses customer concerns about wasted long-term memberships and the desire for variety. Its core offering allows users to browse and book services from a network of over 12,000 partner gyms and studios. The platform's digital exclusives feature the OnePass for virtual and live-streamed classes, a premium video-on-demand service called Fit-TV, personal training sessions, and consultations for nutrition and mental wellness.

Fitternity also operates a corporate wellness arm, Fit@Work, which provides employee wellbeing roadmaps to over 75 corporate partners. A significant milestone occurred in February 2021 when the health and wellness platform Cure.fit (now Cult.fit) acquired Fitternity for an undisclosed amount. This strategic acquisition was aimed at scaling Cult.fit's Cult Pass offering and enhancing the technological capabilities of offline gyms. Following the acquisition, Fitternity continues to operate as a separate platform, and the combined entities serve a user base of three million, with a network of over 5,000 fitness centers across 20 cities in India. Prior to its acquisition, Fitternity had raised a total of $10.9 million over seven funding rounds from investors including Sixth Sense Ventures and Exfinity Venture Partners.

Keywords: Fitternity, gym aggregator, fitness marketplace, wellness booking, Cult.fit, Neha Motwani, Jayam Vora, OnePass, Fit@Work, corporate wellness India, fitness subscription, gym discovery, online fitness classes, personal training booking, health-tech India, pay-per-session fitness, Indian wellness platform, digital health, fitness center network, Mumbai startup