FittedCloud

FittedCloud, established in 2015, specialized in optimizing public cloud costs for businesses through a machine learning-based software platform. The company was founded in Acton, Massachusetts, by Prakash Manden, Jin Ren, and Jack Huang, a team with deep experience in high-performance and infrastructure software development. The founders' journey began after their previous startup, VeloBit, was acquired by HGST. While at HGST's Cloud Infrastructure business unit, they identified a significant market need for better cloud cost management, as many companies were overprovisioning resources in the public cloud, leading to substantial wasted expenditure.

The business addressed the challenge of cloud resource management, where customers often pay for provisioned capacity rather than actual usage. FittedCloud targeted clients using public clouds like Amazon Web Services (AWS), who struggled with escalating costs. Its business model was based on a percentage of the savings its clients realized, offering its solution as either a SaaS/Hosted service or an Enterprise deployment. The company's core product was a dynamic resource provisioning and optimization software. This platform used patented machine learning, anomaly detection, and adaptive learning algorithms to analyze application utilization patterns and predict future needs. By doing so, it could automatically adjust resource provisioning to match application demand in real-time, transparently and without service disruption. Key features included optimization for Amazon EC2 instances and EBS volumes, including support for Elastic Volumes and thin provisioned storage for Docker containers. The system provided actionable advisories, giving customers insights and recommendations for cost reduction.

A significant milestone for the company was its recognition as an IDC Innovator in Data Services for Hybrid Cloud. In October 2018, Apptio, Inc. acquired FittedCloud for an undisclosed amount to integrate its optimization technology into Apptio's suite of SaaS applications for hybrid IT business management. Following the acquisition, the technology was set to be deeply integrated to enhance Apptio's public cloud analytics with detailed insights into utilization and spending. Co-founder Prakash Manden transitioned to the role of Vice President of Cloud Engineering at Apptio.

Keywords: cloud cost optimization, public cloud management, machine learning, resource provisioning, AWS cost management, cloud optimization software, anomaly detection, adaptive learning, dynamic resource provisioning, Apptio, Prakash Manden, Jin Ren, Jack Huang, cloud analytics, EBS optimization, EC2 optimization, IT financial management, cloud waste reduction, hybrid IT, SaaS