FitSpot
Fitspot App | Personal Trainer, Weight Training & Beach Yoga Classes | High Intensity Crossfit & Strength Train in Los Angeles, West Hollywood, Santa Monica, Venice, & Beverly Hills.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
| N/A | N/A | Convertible | |
| Total Funding | 000k | ||
FitSpot originated as a digital platform to connect consumers with personal trainers, an idea that gained the company entry into the 2016 Techstars Atlanta accelerator. The co-founders, CEO Jonathan Cohn and COO Sammy Courtright, both had backgrounds as personal trainers. Courtright was also a certified Pilates instructor. They identified a gap in the market as personal training still relied on manual booking processes while other industries were being streamlined digitally.
Through customer interviews, the founders discovered a strong interest among users in integrating wellness activities into their workday. This insight prompted a strategic pivot from a consumer-facing app to a B2B model focused on corporate wellness. The company rebranded as Ten Spot during the COVID-19 pandemic to reflect its expanded focus on virtual employee engagement. FitSpot positioned itself as an external wellness coordinator for small- to medium-sized companies, aiming to help them compete for talent by offering robust wellness benefits without the need for a dedicated internal team. The business operates on a subscription basis, providing companies with end-to-end managed services for their wellness programs.
The company's core offering is a holistic workplace wellness platform that includes both on-site and digital programs. Services range from fitness classes and educational workshops to wellness content delivered through dedicated portals. FitSpot manages all logistics, from vetting certified trainers to organizing events and providing equipment. A key component of their service is a data analytics platform that tracks employee engagement, allowing client companies to measure the return on investment of their wellness initiatives, including metrics like steps taken or subjective feedback on workplace morale. In August 2020, it was announced that Gympass, a major global corporate wellness platform, had acquired FitSpot to enhance its own offerings.
Keywords: corporate wellness, employee engagement, workplace wellness, B2B fitness, employee benefits, digital health platform, personal training, wellness programs, Ten Spot, Gympass acquisition, employee well-being, on-site fitness, virtual wellness, employee retention, health initiatives, corporate culture, subscription wellness, fitness data analytics, Techstars Atlanta, Jonathan Cohn, Sammy Courtright