Fitscovery

Fitscovery, founded in 2019, operates as a digital marketplace platform connecting fitness vendors with consumers. The company's core offering is a no-code platform that enables fitness businesses, such as gyms and personal trainers, to establish an online presence quickly and affordably. This service addresses the costly and time-consuming process of website development, allowing clients to create a customized site equipped with tools for managing memberships, scheduling classes, processing payments, and hosting video programs. The business model appears to be tiered, offering a free basic service to get vendors started and a premium subscription for more advanced features, which is positioned as a more economical alternative to competitors.

The company was co-founded by CEO Michael Jiang and CTO Francis Aguilar. Their backgrounds represent a blend of technology and a personal passion for fitness. Jiang spent seven years at Google in various roles, including business analytics and consumer insights, and later worked as a growth consultant for Scale AI. His experience working with major brands like Nike highlighted the fitness industry's potential in Southeast Asia. Aguilar has been a software engineer for eight years and developed software for companies since his college years. Both founders credit fitness with playing a significant role in their personal development, which fueled their mission to make fitness more accessible. Before launching Fitscovery, they jointly established a large fitness community in Manila, which helped them understand the challenges faced by fitness entrepreneurs.

Fitscovery functions as a two-sided marketplace. For fitness vendors, it provides the back-end infrastructure to manage and scale their business online. For consumers, the platform acts as a discovery tool, similar to Airbnb, allowing them to search for gyms and trainers using filters like location, cost, and training type, complete with user reviews. By aggregating vendors onto a single platform, Fitscovery aims to create a flywheel effect: more vendors attract more consumers, which in turn attracts more vendors. The company has engaged in partnerships with prominent brands like Under Armour, F46, and Garmin. Located in Metro Manila, the company received initial Angel funding of $31K in April 2020, followed by a Seed round of $300K in June 2021.

Keywords: fitness marketplace, gym management software, personal trainer platform, online booking fitness, fitness discovery, SaaS for fitness, class scheduling, membership management, workout videos, fitness business solutions, Michael Jiang, Francis Aguilar, Accelerating Asia, fitness tech, online fitness platform, gym website builder, client management fitness, Southeast Asia fitness, corporate wellness, F46, Under Armour