Fitpal
Monthly membership that gives you unlimited access to the best fitness studios and trainers in colombia.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | $1.0m | Early VC | |
| Total Funding | 000k | ||
Fitpal is a Colombian-based company operating in the corporate wellness and fitness market, founded in 2015 by Julián Torres. Torres, who serves as the CEO, has a background in entrepreneurship, having started several ventures before Fitpal. His experience includes working at INQLAB, a prominent startup incubator in Colombia, where the idea for Fitpal was conceived in November 2015 to address inefficiencies in the gym membership model. The platform officially launched on March 7, 2016, with 15 partner gyms and 20 clients.
The company primarily serves the B2B market, offering corporate wellness plans designed to help businesses combat employee burnout and enhance organizational culture. Through a subscription-based model, Fitpal provides corporate clients and their employees with access to a wide network of fitness and wellness facilities. This model allows users flexibility and variety, moving away from the traditional single-gym membership. The company's revenue is generated from these corporate subscriptions, with an estimated annual revenue of around $7.3 million.
Fitpal's core offering is a unified membership that grants access to over 500 allied gyms, wellness centers, and boutique studios across Colombia, including locations in Bogotá, Cali, and Medellín. The service portfolio is divided into several components: 'Fitpal Go' for in-person access to partner facilities, 'Fitpal Home' for live-streamed and on-demand virtual fitness classes, and 'Fitpal TV' for a library of pre-recorded content available 24/7. The platform aims to provide a comprehensive wellness solution by enabling users to book both physical and virtual classes, covering activities from yoga and meditation to boxing and nutrition, all through a single monthly payment.
Keywords: corporate wellness, employee benefits, fitness platform, gym aggregator, B2B SaaS, corporate health, employee well-being, Julián Torres, workplace wellness, digital fitness, subscription fitness, Latin America startup, employee engagement, burnout prevention, organizational culture, fitness network, virtual fitness classes, on-demand fitness, INQLAB, wellness solutions