Fitmanager
All-in-one saas solution for small fitness clubs, boutique gym & personal training studios.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | N/A | Merger | |
| Total Funding | 000k | ||
Fitmanager operates as a business-to-business-to-consumer (B2B2C) software and hardware provider targeting the health and fitness sector. The company was founded by David Harrison, who serves as the CEO. An earlier iteration of a related business, formerly known as Out2Move, was established in the Netherlands and participated in a 2014 accelerator program before being acquired by Eversports in January 2019. The current Fitmanager entity is focused on the U.S. market, specifically serving supplement retailers, gyms, health clinics, and fitness coaches.
The company's business model is centered on a recurring revenue subscription service for its integrated platform. It generates income by providing businesses with tools to increase customer engagement and sales. The platform is engineered to streamline operations, automate marketing, and create new revenue opportunities for its clients, such as monetizing fitness challenges and facilitating recurring supplement sales. The target market consists of fitness businesses looking to enhance client retention and profitability through technology-driven solutions.
Fitmanager’s core offering combines a software suite with hardware, such as impedance scales, to collect and leverage user fitness data. This data is used to deliver personalized services to the end consumer. Key features include an AI-powered logger for tracking food and activity, automated product suggestions based on scan data, and personalized fitness plans. A significant component is the automated fitness challenge tool, which helps businesses drive traffic and has reportedly generated substantial additional revenue for clients. The platform also includes a marketing suite for SMS, push notifications, and email campaigns, along with tools for managing client profiles, goals, and macronutrient recommendations, effectively creating an ecosystem to boost customer lifetime value.
Keywords: fitness management software, gym software, supplement retail tech, B2B2C fitness platform, client engagement tools, automated fitness challenges, impedance scale integration, AI fitness logger, personalized nutrition plans, customer retention software, SaaS, health clinic software, personal trainer tools, marketing automation for gyms, recurring revenue fitness, client data analysis, product recommendation engine, member management, fitness subscription model, wellness technology