fitkit
Discover vitamins your body needs to be the best you can be.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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FitKit, operating under the domain fitkit.me, was established in 2012 by co-founders Josh Haynam, Matthew Clark, Rohit Seth, and Ethan Paulson. The company was headquartered in Buena Park, California, and positioned itself within the personal nutrition and e-commerce sector.
The core of FitKit's business was a subscription-based service for nutritional supplements. Its primary offering centered around a smart nutritional and lifestyle quiz available on its website. This tool was designed to analyze a customer's habits and identify potential nutritional deficiencies. Based on the quiz results, the company would recommend and supply its own proprietary, physician-grade products, managing distribution directly. This model aimed to provide a personalized approach to supplementation.
The company's business model relied on recurring revenue from these subscriptions. The target market consisted of individuals seeking to address specific nutritional needs through a guided online experience.
From a financial perspective, FitKit secured $20,000 in funding from the investor StartEngine. However, the company's operational history was brief. According to available data, FitKit is now considered deadpooled, with an acquisition or merger event recorded on June 1, 2013.
Keywords: personal nutrition, subscription box, nutritional supplements, e-commerce, lifestyle quiz, proprietary supplements, direct-to-consumer, health and wellness, Buena Park startup, Josh Haynam, Matthew Clark, Rohit Seth, Ethan Paulson, StartEngine portfolio, online wellness, nutrition recommendation, supplement delivery