Fitfighter
A designer and supplier of fitness equipment and training programs inspired by firefighting.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | $2.5m | Seed | |
| Total Funding | 000k | ||
FitFighter is a fitness company that originated in a Long Island firehouse, designed to better prepare firefighters for their demanding roles. The company has since expanded its reach to serve a diverse clientele including soldiers, CEOs, athletes, parents, and everyday individuals. FitFighter operates in the fitness and wellness market, offering a unique product called the Steelhose, which is a versatile free weight system. This system is used for strength training, enhancing stamina, and overall physical readiness.
FitFighter's business model revolves around direct-to-consumer sales through its online store, where customers can purchase the Steelhose and related fitness apparel. Additionally, the company offers professional education and performance training through its FitFighter Pro program, which includes certification and membership options for fitness professionals.
Revenue is generated through product sales, subscription-based professional training programs, and memberships. FitFighter also supports charitable causes, with a portion of its sales benefiting the Stephen Siller Tunnel to Towers Foundation, which aids first responders and wounded veterans.
Keywords: Steelhose, fitness, strength training, first responders, athletes, wellness, online store, professional training, certification, charitable support.