Fitfeast

FitFeast is a direct-to-consumer (D2C) nutrition brand operating in the Indian healthy snack market. The company was founded in 2021 by Aditya Poddar, a former analytics professional. His entrepreneurial path was inspired by a personal health transformation, where he lost 20kg and experienced firsthand the difficulty of finding protein snacks that were both effective and palatable. This experience led him to establish FitFeast with the mission to address India's widespread protein deficiency by creating flavorful, high-protein food products.

The company's business model is primarily digital-first, leveraging its own website and major e-commerce platforms like Amazon and Flipkart, alongside quick-commerce channels such as Zepto, to reach consumers across India. This strategy allows FitFeast to deliver to more than 20,000 pin codes nationwide. Revenue is generated directly from the sale of its products, with the company reporting monthly revenues exceeding ₹50 lakh. The brand gained significant national visibility after its appearance on Shark Tank India in March 2025. While no funding was secured on the show, the exposure catalyzed investor interest. In July 2025, FitFeast raised ₹5.5 crore in a seed funding round led by Inflection Point Ventures. The round also saw participation from notable individuals and cricketer-investors Axar Patel and Shane Watson, who also serve as brand ambassadors.

FitFeast's product portfolio is designed to appeal to Indian tastes while delivering high nutritional value. Offerings include protein-fortified chips, dessert bars, smoothies, and a variety of flavored peanut butters, such as Malai Kulfi and White Chocolate. The company collaborates with international food technologists to develop proprietary blends aimed at improving taste, texture, and digestibility, avoiding common issues like chalkiness or bloating associated with protein products. All products are manufactured in an FDA-approved facility, are lab-tested for quality, and are free from trans fat and cholesterol. This focus on taste and quality is a key part of its strategy to make daily protein consumption an enjoyable habit for health-conscious individuals, particularly Gen Z and urban professionals.

Keywords: healthy snacks, protein snacks, direct-to-consumer, D2C food brand, Indian nutrition market, Aditya Poddar, peanut butter, protein chips, protein shakes, e-commerce nutrition, health food startup, Inflection Point Ventures, Axar Patel, Shane Watson, Shark Tank India, functional foods, ready-to-eat snacks, online food sales, sports nutrition, wellness products