Fitelo

Fitelo operates a mobile wellness platform with a mission to address weight management through sustainable lifestyle changes rather than restrictive diets. The company was founded by childhood friends Sahil Bansal and Mehakdeep 'Mac' Singh, who bonded over their personal struggles with obesity. Their journey began after reconnecting at a networking event in 2019, leading to the official launch of Fitelo in April of that year. Both founders' backgrounds influenced the company's philosophy; Bansal, an engineer-turned-entrepreneur with over a decade of corporate experience, and Singh, who pursued a Master's degree in nutrition after a car accident led to significant weight gain, combined their expertise to focus on long-term habit formation.

The business operates on a subscription-based model, providing users with personalized diet and wellness plans. The platform rejects a one-size-fits-all approach, instead utilizing an AI-enabled system to analyze a user's habits, medical history, and fitness goals to create customized programs. Clients are assigned a personal health coach from a team of dietitians, doctors, and fitness trainers who offer guidance and support through the app via chats and consultations. A key aspect of Fitelo's service is its emphasis on using readily available, home-cooked foods and creating plans that accommodate users' preferences, including healthier versions of cheat meals from a library of over 1,000 recipes. The platform also addresses disease management for conditions like PCOD, diabetes, and thyroid issues.

Since its inception, Fitelo has seen significant growth, expanding its user base to over 20,000 clients across more than 15 countries. A notable achievement was securing a deal on Shark Tank India 4 with investors Vineeta Singh and Namita Thapar after two previous unsuccessful attempts, a testament to their persistence and refined business model. The company has raised a total of $1.7 million in funding over two rounds, with its pre-Series A round in 2022 led by Guild Capital. Based in Mohali, India, the company reported revenue of $11.5 million as of March 2024 and aims to continue its global expansion.

Keywords: weight management, personalized nutrition, diet planning, wellness app, lifestyle coaching, habit formation, health tech, disease management, subscription-based fitness, AI-powered health, virtual coaching, holistic wellness, healthy eating, Indian diet plans, fitness goals, PCOD management, diabetes management, thyroid diet, Shark Tank India, online nutritionist