Cecelia Health

Cecelia Health operates as a virtual specialty medical practice focused on transforming the care of individuals with chronic conditions. The company was founded in 2009 by David Weingard. His personal journey with a late-in-life Type 1 diabetes diagnosis at age 36, and the profound impact of a compassionate diabetes educator named Cecelia Bourne-Cort, directly inspired the company's creation. After experiencing firsthand the difficulty of navigating the healthcare system for chronic disease management, Weingard, then a business development executive at Microsoft, decided to leverage technology to scale the personalized support he received from Cecelia. The company, originally known as Fit4D, was named in her honor after she passed away.

The firm's core business is providing technology-enabled virtual care that combines the expertise of licensed clinicians with personalized coaching to improve patient self-management, medication adherence, and overall health outcomes. Cecelia Health's clinical team includes nurses, dietitians, pharmacists, and other specialists who offer support for a range of cardiometabolic conditions, including diabetes, obesity, cardiovascular disease, chronic kidney disease, and related comorbidities. This is delivered through a proprietary platform that facilitates one-on-one coaching, remote patient monitoring, and data-driven insights to tailor care plans.

Cecelia Health's business model is primarily B2B, serving a diverse client base that includes health plans, self-insured employers, pharmaceutical companies, and medical device manufacturers. Revenue is generated through partnerships and subscription-based models where these enterprise clients pay for Cecelia Health's services to support their members or patients. This approach is designed to close gaps in care, improve quality measures, and increase medication and device adherence, which in turn can reduce overall healthcare costs. A key strategy is operating on a white-label basis, allowing partners like pharmacy benefit managers (PBMs) to offer the service under their own brand, reducing friction and expanding patient access. The company has established significant partnerships, including serving as the care delivery partner for the CVS Weight Management™ program.

Keywords: chronic disease management, virtual specialty clinic, telehealth, cardiometabolic care, diabetes management, medication adherence, patient support programs, remote patient monitoring, digital health, health coaching, virtual care, GLP-1, value-based care, pharmaceutical services, medical device support, health plan solutions, employer health programs, integrated care, patient engagement, David Weingard