Fit2go

Fit2go, an Austrian-based company, specializes in the production and distribution of healthy, pre-packaged frozen meals. The business was established by Julian Kolar, who drew inspiration from his personal experiences to launch the venture. The company's stated mission is to provide an accessible, balanced, and affordable meal option for a wide range of consumers. Their product line caters to various dietary goals, from weight loss to muscle gain.

The company operates on both a business-to-business (B2B) and a direct-to-consumer (B2C) model. For individual customers, meals are available through an online shop, with a promise of frozen delivery within one to five business days to preserve nutrients and ensure a long shelf life. The B2B segment supplies meals to companies and fitness studios, offering a convenient food solution for employees and members. Over 200 businesses currently utilize their services.

Fit2go's production process takes place in Vienna, where meals are prepared, weighed by hand, and then shock-frozen. A significant emphasis is placed on the quality of ingredients, with the company stating that nearly all components, particularly the meat, are sourced from Austria. In early 2024, the company secured a six-figure investment in a funding round led by Runtastic founder Florian Gschwandtner, alongside investors Thomas Baldinger, Alexander Kolar, and Philipp Kuibus. This capital injection is intended to help digitize the business model and expand its vending machine concept. The company has also established partnerships with sports teams, such as FC Blau Weiß Linz.

Keywords: meal delivery, frozen meals, healthy food, B2C e-commerce, B2B food service, Austrian business, corporate wellness, sports nutrition, food production, convenience meals