FirstCry

FirstCry operates as an omnichannel retailer specializing in baby and kids' products. The company has successfully integrated its e-commerce platform with a significant offline presence, which includes over 400 physical stores, 350 of which are operated on a franchise model. This hybrid approach allows FirstCry to reach a broad customer base across India.

The company's business model is inventory-based, supported by warehouses that facilitate nationwide distribution. A key aspect of FirstCry's strategy is its private label brands, which contribute to its product diversity and market position. Revenue is primarily generated through the sale of a wide range of baby and children's products from various brands, including its own, across both its online and offline channels.

FirstCry employs targeted customer acquisition strategies, such as a hospital outreach program, to engage with new parents early on. The company serves the baby and kids' retail market, catering to the needs of parents and families.

Keywords: baby products, kids products, omnichannel retail, e-commerce, physical stores, franchise model, private label, inventory-based, hospital outreach, India