FirstBatch

FirstBatch, founded by brothers Omer and Kerim Kaya, is a company that has developed a platform offering a proof-of-interest protocol. The company is focused on tackling user churn by leveraging artificial intelligence and privacy-preserving technologies.

The founders, with their background in decentralized systems and AI, embarked on this venture to redefine the interaction between users and algorithms. Their vision is to empower users with control over their data while enabling platforms to deliver personalized experiences. This is achieved through the use of Zero-Knowledge proofs and blockchain systems, which allow for the creation of user personas from social behavior data without compromising anonymity.

FirstBatch's core product is its user embeddings, which are compatible with all vector databases. These embeddings serve as a form of long-term memory for AI, enabling applications to have a deeper understanding of user preferences and history. This results in more relevant and engaging user experiences, which in turn helps to reduce churn. The company's business model is centered around providing this technology to other businesses, particularly those in the publishing and media sectors, that are looking to enhance their platforms with personalized content recommendations and user journeys.

Keywords: proof-of-interest, user embeddings, vector databases, personalization, privacy-preserving, AI, Zero-Knowledge, blockchain, user churn, data sovereignty