Firefly

Firefly is a cloud infrastructure automation platform designed to help organizations manage and govern their cloud footprint using Infrastructure-as-Code (IaC). The company was founded by Ido Neeman (CEO), Eran Bibi (CPO), and Sefi Genis (CTO) to address the complexities of managing modern cloud environments, such as talent shortages and disconnected management tools.

The platform serves DevOps and Platform Engineering teams by providing a unified system of record for Cloud Asset Management. It enables users to automate, manage, and govern their entire cloud infrastructure. Key features include AI-assisted remediations and streamlined IaC orchestration, which help accelerate innovation while maintaining security and performance at scale. Firefly aims to give platform engineers a low-risk, automated method for self-provisioning and managing development environments and DevOps infrastructure without needing to manually code complex configuration details.

Firefly operates in the platform engineering and cloud management market, targeting organizations that utilize cloud services and appreciate the value of IaC but face challenges in its comprehensive implementation. The business model is centered on its software platform, which integrates with major cloud providers and tools like Amazon Web Services, Google Cloud, Datadog, GitLab, HashiCorp, and Pulumi. In 2024, the company was recognized by Gartner as a "Cool Vendor" in Platform Engineering for Abstracting Infrastructure Complexity.

Keywords: Cloud Asset Management, Infrastructure-as-Code, IaC, DevOps, Platform Engineering, cloud governance, cloud infrastructure automation, IaC orchestration, AI-assisted remediation, cloud management platform, multi-cloud management, cloud security, configuration management, SRE, site reliability engineering, cloud operations, DevOps automation, cloud native, infrastructure management, cloud automation