
FireBlade
Cloud based website security solutions for monitoring website traffic .
Date | Investors | Amount | Round |
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- | investor | €0.0 | round |
investor | €0.0 | round | |
investor investor investor investor | €0.0 | round | |
N/A | €0.0 | round | |
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investor | €0.0 | round | |
$15.0m | Acquisition | ||
Total Funding | 000k |
FireBlade was a Tel Aviv-based software-as-a-service (SaaS) company specializing in cloud-delivered website security. Founded in 2008 by CEO Shay Rapaport and CTO Erez Azaria (also cited as Erez Arazia) as SiteBlackBox within the TheTime incubator, the company rebranded to Fireblade in 2011. In July 2016, the U.S.-based security-as-a-service company StackPath acquired Fireblade as one of four foundational acquisitions upon its public launch. The deal was estimated to be valued between $10 and $20 million.
The company's core business was providing comprehensive website protection and performance enhancement services. Its target clients included hosting providers, cloud service providers, and managed service providers (MSPs), whom it reached directly and through reseller partnerships. The business model focused on licensing its technology or offering it as a white-label solution, positioning Fireblade as a software-centric firm rather than an infrastructure player. This strategy was validated by a significant partnership with global CDN provider CDNetworks.
Fireblade's service suite bundled DDoS mitigation, web application security, health and performance monitoring, and website acceleration. The company distinguished itself by moving away from traditional signature-based web application firewalls (WAFs). Instead, it developed a proprietary behavioral approach that analyzed large volumes of traffic to profile user behavior, detect inconsistencies, and establish reputations to identify and block threats. This system was architected as a two-tier SaaS platform, featuring a central cloud for traffic analysis and distributed edge nodes for policy enforcement and service delivery. Its bot management solution offered protection against credential stuffing, brute force attacks, and content scraping.
Keywords: website security, cloud security, DDoS protection, web application firewall, WAF, bot management, content delivery network, CDN security, Shay Rapaport, Erez Azaria, StackPath, SaaS security, behavioral security, traffic management, website acceleration, cloud WAF, threat detection