FinMarie

FinMarie operates as a financial technology platform in Europe, specifically developed to address the financial needs of women. The company was established in Berlin by Karolina Decker, with sources pointing to founding years of 2017 or 2018. Decker's background in international banking, including roles in sales and compliance at institutions like Deutsche Bank, revealed a significant gap in the market where financial products were predominantly designed for and marketed to men. This experience motivated her to launch FinMarie to empower women to take control of their financial futures.

Initially focused on individual financial coaching, the demand for FinMarie's services grew rapidly. This led to an expansion of the founding team in 2021, with Rica Klitzke, bringing 12 years of marketing experience from roles such as managing the Coca-Cola brand portfolio, and Leitha Matz, who previously co-founded and scaled the consumer finance app Zuper, joining the company. This strategic enhancement of the leadership team facilitated the shift towards a more scalable, digital business model. A significant milestone was achieved in October 2021 when FinMarie secured €1.4 million in a seed funding round led by High-Tech Gründerfonds (HTGF) and wallstreet:online AG. This capital was earmarked for product development, team expansion, and marketing efforts, including the launch of a dedicated app.

The company's business model is multifaceted, catering to both individual consumers (B2C) and corporate clients (B2B). For individuals, FinMarie provides a suite of services designed for various stages of the financial journey. These include personalized financial advice from certified experts on topics like retirement planning and insurance, an automated Robo-Advisor for portfolio management using low-cost ETFs, a financial learning app, and an eight-week 'Investment Academy' educational program. The investment philosophy centers on long-term goals using globally diversified, tax-efficient ETFs, without a minimum investment requirement to ensure accessibility. For corporate clients, FinMarie offers financial wellness workshops and a customizable SaaS platform that can be white-labeled, providing employees with financial coaching and access to the digital academy.

Revenue is generated through fees for its advisory services, educational programs, and the B2B financial wellness platform. By combining digital tools with human expertise, FinMarie aims to provide a comprehensive and accessible solution for women to build wealth and achieve financial independence, positioning itself as a key player in the European female fintech segment. Keywords: female finance, fintech for women, investment platform, financial education, robo-advisor, wealth management, financial planning, retirement planning, women investors, financial wellness, B2B fintech, ETF investing, Karolina Decker, Leitha Matz, Rica Klitzke, Berlin fintech, financial coaching, investment academy, financial empowerment, gender wealth gap