
Fingerprint For Success
Online platform used to identify and develop entrepreneurial leaders and teams.
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- | investor investor | €0.0 | round |
N/A | €0.0 | round | |
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* | AUD5.0m | Seed | |
Total Funding | 000k |
Fingerprint For Success (F4S) provides a people analytics and AI coaching platform designed to enhance individual and team performance in a business environment. The company was founded by Michelle Duval, a professional coach with extensive experience in the field since 1997. Her journey began after observing that elite performers were consistently supported by coaches, which inspired her to make the same level of support accessible to everyone. This mission is built upon a 20-year longitudinal study of the attitudes and motivations that define successful entrepreneurs.
The core of the company's offering is its AI-powered coach, Marlee, launched in 2020. Marlee delivers personalized, scalable coaching based on an analytics engine that measures 48 different motivations and attitudes. This system boasts over 90% reliability in predicting team behaviors and performance. The platform serves a broad market, from individuals seeking personal development to corporate teams at companies like Atlassian, AWS, and Canva. Clients utilize the service for improving team dynamics, leadership development, culture mapping, and talent acquisition. The technology integrates with HR software like Greenhouse, allowing hiring managers to assess candidate suitability within the existing team culture.
The business model operates on a freemium structure. It offers a free starter plan with access to a motivational assessment and a limited AI coaching program. Revenue is generated through paid subscription tiers for individuals and teams, which unlock more advanced features, including unlimited AI coaching, in-depth team analytics, and culture analysis. The platform provides tools for comparing team members to identify potential synergies and friction points, fostering better collaboration and communication. By focusing on 'human skills', F4S aims to equip teams with the tools for building resilient, efficient, and purpose-driven work environments.
Keywords: people analytics, AI coaching, Marlee, Michelle Duval, team performance, professional development, personal development, human skills, employee motivation, talent management, culture mapping, leadership development, employee engagement, collaboration software, performance management, HR tech, workplace dynamics, soft skills development, founder coaching, startup culture, predictive analytics, employee assessment