FineEx

Established in 2006, FineEx (Shanghai Fawang Supply Chain Management Co., Ltd.) operates as a comprehensive logistics and supply chain service provider headquartered in Shanghai, China. The company was founded by Li Pingyi, who currently serves as the CEO and brings 18 years of experience in logistics informatization and management consulting. In 2006, Li introduced the concept of e-commerce warehousing and distribution integration, pioneering the role of third-party logistics in the e-commerce supply chain in China.

FineEx offers an integrated logistics service platform designed for brand owners, retailers, and e-commerce companies. The business model is centered on providing end-to-end supply chain solutions, including warehousing, order fulfillment, distribution management, and returns. By integrating a nationwide network of warehouses with advanced IT systems, the company aims to reduce storage costs, improve inventory turnover, and enhance delivery efficiency for its clients. The company serves a diverse client base in sectors such as cosmetics, personal care, food, apparel, and small home appliances. Revenue is generated by providing these B2C and B2B仓配一体化 (warehousing and distribution integration) services.

The core of FineEx's service is its cloud logistics platform, which leverages IT systems to manage product information, inventory, orders, and distribution. This platform provides clients with a unified system for managing logistics across multiple channels. FineEx has built a substantial physical infrastructure, boasting a network of over 600 warehouses covering more than 4.5 million square meters across China. The company is also advancing its technological capabilities by developing a digital intelligence platform that incorporates SaaS, intelligent hardware, and algorithm-based solutions to create more efficient and flexible supply chains. A significant milestone includes securing over $175 million in funding across multiple rounds, with the latest D+ round in June 2023 aimed at enhancing the digitalization and intelligent construction of its warehouse operations and national network.

Keywords: e-commerce logistics, supply chain management, warehousing and distribution, order fulfillment, integrated logistics, third-party logistics, 3PL, warehouse management system, B2B logistics, B2C logistics, China logistics, Shanghai, Li Pingyi, cloud logistics, supply chain technology, distribution network, retail logistics, inventory management, logistics solutions, freight forwarding, cross-border e-commerce