Fincatch

Fincatch operates as a platform for evaluating and comparing financial technology (fintech) companies operating in Brazil. The company was founded in 2019 by Victor Barboza, a financial education enthusiast, Felipe Lima, a human resources specialist, and Isabela Carvalho, a development specialist. Barboza identified a gap in the market for a reliable comparison tool, inspired by platforms like TripAdvisor and Reclame Aqui, to help users navigate the growing number of digital financial solutions.

The platform, which had its first version launched in April 2021, is free for end-users, catering to both individuals and businesses seeking to find and assess fintech services. Fincatch generates revenue by offering solutions to the fintechs listed on its platform, including specialized content production, advertising, market research, lead generation, and a verification seal service. The business model is centered on creating connections between users and fintechs, providing rankings based on user reviews and analysis by financial specialists. To be listed, a company must be technology-based, operational in Brazil, and offer digital financial services in categories such as digital accounts, payments, credit, investments, and insurance.

Throughout its development, Fincatch has participated in several pre-acceleration and acceleration programs, including LIFT Lab (2020), Distrito Ignite (2021), InovAtiva Brasil (2021), and Baita (2022). In December 2021, the company secured BRL 250,000 in a Pre-Seed round from Baita Accelerator. Fincatch also runs initiatives like the annual "Prêmio Melhores Fintechs" (Best Fintechs Award) to recognize the top-rated companies on its platform.

Keywords: fintech comparison, Brazil fintech, financial services marketplace, user reviews, fintech ranking, financial technology data, digital banking solutions, investment platforms, credit services, payment solutions, insurance technology, market intelligence, lead generation, digital financial services, fintech directory