Fincash.com

Fincash.com, established in 2016, operates as a key player in the Indian wealth management sector. The company was founded by Gaurav Perti and Pawan Kumar with the objective of making investment accessible to a broader audience in India. Before co-founding Fincash.com, Gaurav Perti accumulated experience in the financial services and technology industries, holding positions at institutions such as Merrill Lynch and DE Shaw. This background in both finance and technology provided a solid foundation for building a fintech platform.

The company provides an online platform designed to simplify the process of investing in mutual funds and other wealth management products for retail investors. Fincash.com's business model is centered on providing a user-friendly interface that allows individuals to transact and monitor their investments digitally. The platform caters to the growing demand for do-it-yourself investment solutions in a market that has traditionally been underserved. By leveraging technology, the company aims to reduce the complexities typically associated with financial investments.

The core service offered by Fincash.com is a digital platform for mutual fund investments. It provides tools for investors to select, purchase, and track their mutual fund portfolios. One of the platform's key features is its product called 'SmartSIP,' which is designed to facilitate systematic investment planning. The service is structured to guide users through the investment process, from initial selection to ongoing management, thereby addressing the needs of both novice and more experienced investors in the Indian market. Revenue is generated through commissions and fees associated with the investment products offered on the platform.

Keywords: wealth management, mutual funds, fintech, investment platform, retail investors, systematic investment plan, financial services, online investing, asset management, personal finance