FinanzRitter

FinanzRitter operates as a digital insurance broker, aiming to streamline insurance management through automation and standardized consulting. The company was conceptualized in 2015 and officially founded in September 2016 by Florian Kümper, Sebastian Cordes, Till Sanders, and Dr.-Ing. Dominic Siedhoff. The founding team, composed of longtime friends, combines expertise in insurance, software development, and design. Florian Kümper, an insurance broker since 2005, was driven by his dissatisfaction with existing broker management software to create a more efficient solution for both brokers and their clients.

The firm is headquartered in Iserlohn, Germany. A significant early achievement was securing a fourth-place finish and a special technology prize at the start2grow start-up competition, which led to attention from the Axel Springer Plug and Play Accelerator. The company participated in the accelerator program, launching its beta version in October 2016. FinanzRitter has completed multiple funding rounds, including a Series A round in June 2025 led by Family Office Skybrain GmbH and Axel Springer Plug and Play Accelerator. Other investors include Odysseus Investments.

FinanzRitter's business model has evolved from a direct-to-consumer digital broker to also serving as a broker pool for other insurance agents. Initially, the platform targeted end-customers with an app that uses AI-based consulting to provide tailored insurance recommendations, manage contracts digitally, and automate claims. This approach allows for an anonymous initial assessment without registration. In 2021, the company launched "FinanzRitter Hybrid," extending its cloud-based platform to other brokers. This service provides them with a modern management software, a customer-facing web app, and back-office support to help them digitize and automate administrative tasks. Revenue is generated by taking over the sales process for insurance companies, offering them a direct channel to suitable customers.

The core product is the FinanzRitter Cloud, a platform for automated insurance consulting and management. For end-users, it simplifies the process of managing insurance policies by replacing paperwork with a digital overview and providing automated, needs-based policy recommendations. For brokers, the platform offers tools for customer management, document generation, automated data evaluation, and a qualified customer service team via phone and chat, allowing the brokers to focus on advisory services rather than administrative work. The company emphasizes a hybrid approach, combining the efficiency of automation with the expertise of human advisors. Keywords: digital insurance broker, insurtech Germany, insurance management platform, broker pool, automated insurance consulting, financial software, hybrid insurance advice, policy management app, Florian Kümper, digital broker pool, AI insurance, insurance automation, customer management software for brokers, FinanzRitter Hybrid, Axel Springer Plug and Play, Odysseus Investments, insurance technology, online insurance services, automated claims, digital policy management