FinanceKaart

FinanceKaart, operating under its legal name Renaissance Global Marketing and Consulting Private Limited, is a financial technology firm founded in Lucknow, India, in 2018 by Ganga Ram Gupta. The company positions itself as an AI-driven credit-led neo-bank and a neutral marketplace for financial products, specifically targeting the credit and financial needs of India's micro, small, and medium enterprises (MSMEs) and farmers, a segment often underserved by the traditional banking sector. The founder, Ganga R. Gupta, an MBA graduate from Banaras Hindu University with further management education from IIM Lucknow, brings over nine years of experience in the financial services industry, having held strategic roles at companies like Muthoot Finance and Religare Health Insurance before venturing into entrepreneurship.

The firm's core business revolves around a financial matchmaking platform that utilizes artificial intelligence, behavioral analytics, and alternative data to assess creditworthiness. This enables the platform to provide instant, customized quotes for a variety of financial products. FinanceKaart's offerings include unsecured business loans, invoice discounting, lines of credit, and cash credit facilities. It also provides access to zero-balance digital current accounts, various types of insurance, and credit cards through partnerships with established RBI-licensed banks, NBFCs, and other financial institutions. The business operates on a multifaceted B2B, B2C, and B2B2C model, generating revenue through commissions on transactions, lending activities, and service fees. The platform aims to give small business owners greater access, choice, and control over their financial options.

Since its inception, FinanceKaart has achieved several key milestones, including securing incubation support from IIM Lucknow and the STPI FinBlue Centre of Entrepreneurship in Chennai. The company has successfully raised capital over multiple funding rounds, including an angel round in May 2022 and a seed round in July 2023, with investors like Pontaq, Software Technology Parks of India (STPI), and angel investor Prakash Gupta. These funds are allocated towards enhancing its technology platform and expanding its team to improve the user experience. The company is also exploring the possibility of acquiring its own NBFC license to build its loan book directly.

Keywords: MSME financing, small business loans, fintech India, neo-bank, financial matchmaking, AI credit scoring, invoice discounting, business credit, working capital finance, digital lending, unsecured loans, line of credit, financial services marketplace, farmer loans, rural finance, alternative lending, credit access, Lucknow startup, Ganga Ram Gupta, Renaissance Global Marketing and Consulting