Filtroo
A conversational platform that uses real-time user interactions to generate and qualify leads for brands more effectively.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €1.0m | Seed | |
| Total Funding | 000k | ||
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Filtroo operates in the social media and digital marketing space, offering a unique platform that allows users to monetize their time spent on Instagram. By using Filtroo's augmented reality (AR) filters, users can earn coins and rewards for every Instagram story they share. The more friends and places they tag, the more coins they accumulate. These coins can be redeemed for various rewards, providing a tangible incentive for social media engagement.
The primary clients of Filtroo are Instagram users who are looking to earn rewards while engaging with their favorite brands, restaurants, and establishments. The platform also serves businesses that want to increase their visibility and engagement on social media by offering QR codes that users can scan to access the AR filters.
Filtroo operates on a freemium business model. Users can join for free and start earning coins immediately. However, there is also a premium subscription service called Filtroo Gold, which offers additional benefits such as double coins and exclusive rewards. The company generates revenue through these premium subscriptions and potentially through partnerships with brands and establishments that want to be featured on the platform.
In summary, Filtroo leverages the popularity of Instagram and AR technology to create a win-win situation for both users and businesses. Users get to earn rewards for their social media activity, while businesses gain increased visibility and engagement.
Keywords: Instagram, AR filters, monetization, rewards, social media, engagement, QR codes, freemium, digital marketing, Filtroo Gold.