Figue

Figue is a luxury lifestyle brand offering women's ready-to-wear fashion, handbags, shoes, and accessories characterized by a bohemian and travel-inspired aesthetic. The brand was founded in October 2012 by Stephanie von Watzdorf, who drew inspiration from her passion for travel and the Mediterranean, even naming the brand after the French word for fig. Von Watzdorf, who studied at Parsons and held design positions at Giorgio Armani, Yves Saint Laurent, Ralph Lauren, and Tory Burch, established Figue with a vision for seasonless, bohemian-spirited apparel.

In December 2020, the brand was acquired by Liz Lange, a fashion entrepreneur known for creating the first designer maternity clothing line. Lange, who was a long-time customer of the brand, took over as CEO and Creative Director, aiming to evolve the collection while honoring its heritage. Under her leadership, Figue has expanded its offerings to include more separates, knits, swimwear, and even a tabletop collection, moving beyond its initial focus on dresses and kaftans to serve a modern woman's global lifestyle. The business operates with a direct-to-consumer model through its e-commerce site and also sells through wholesale partners, including over 50 retail locations like Neiman Marcus and Bergdorf Goodman. The brand targets women who appreciate a luxurious, yet laid-back style, with price points in the accessible luxury range.

Keywords: bohemian fashion, luxury lifestyle brand, women's ready-to-wear, global-inspired apparel, kaftans, embroidered tunics, travel fashion, resort wear, luxury accessories, artisanal beadwork, direct-to-consumer fashion, Stephanie von Watzdorf, Liz Lange, seasonless clothing, gypset style, accessible luxury, embellished jackets, printed dresses, women's footwear, fashion e-commerce