Fiddle

Fiddle operates as a software-as-a-service (SaaS) provider, offering a cloud-based platform for inventory and operations management tailored to consumer-packaged goods (CPG) brands and manufacturers. The company was established in 2017 and is headquartered in Provo, Utah. The founding team includes Ken Ojuka and Morgan Gilliam, who experienced firsthand the complexities of managing inventory and production with spreadsheets in previous ventures. This experience directly informed the development of Fiddle, aiming to provide a more streamlined alternative to outdated server-based software and cumbersome spreadsheets.

The company's business model is centered on a subscription-based service, providing a cost-effective and scalable solution for small to medium-sized businesses. Fiddle generates revenue by offering various features that grow with a company's needs, which can be activated as required. In June 2021, Fiddle secured $600,000 in a seed funding round led by investors including Jeff Burningham, Red Giant Ventures, Ryan Treft, and Brady Hansen. This capital infusion was earmarked for expanding the development team and accelerating growth within the CPG and manufacturing sectors, with a particular focus on key integrations.

Fiddle's platform serves as a central hub for managing the entire production lifecycle. It enables users to track raw materials, work-in-progress, and finished goods across multiple locations, including their own facilities, co-packers, or third-party logistics (3PL) providers. Key features include real-time inventory tracking, lot number generation and tracking for traceability, and management of purchase and sales orders. The software also facilitates collaboration with suppliers, streamlines work orders for production teams, and provides low-stock alerts to prevent stockouts. To enhance its utility, Fiddle integrates with popular tools like QuickBooks for financial management and Shopify for sales channel synchronization, allowing for accurate cost of goods sold (COGS) tracking and a comprehensive view of business operations. This allows clients to move away from managing their operations through disparate spreadsheets and emails to a more cohesive, all-in-one system.

Keywords: inventory management software, CPG operations, manufacturing ERP, supply chain management, inventory tracking, purchase order management, sales order processing, production planning, raw material tracking, finished goods inventory, lot traceability, COGS tracking, QuickBooks integration, Shopify integration, SaaS for manufacturing, SMB inventory solutions, cloud-based inventory, operations hub, supplier management, work order automation