SOFI Groupe
Industrial refurbishment of multi-brand telecommunication equipment.
| EUR | 2021 | 2022 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 7 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| % profit margin | 1 % | 2 % |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
SOFI Groupe is an industrial company specializing in the repair, reuse, and recycling of telecommunication equipment. Founded in 1986 and located near Montpellier, France, the company operates within the circular economy, focusing on extending the lifespan of electronic devices. A significant milestone occurred in 2011 when, following the collapse of their employing group, the management team acquired the company to preserve local jobs.
The company's business model is centered on the industrial refurbishment of smartphones and tablets. SOFI Groupe saw substantial growth after diversifying its activities in 2017 to launch its own brand of refurbished phones, SMAAART. This brand represents a key part of their business, offering refurbished multi-brand smartphones and tablets to both B2B and B2C markets through an omnichannel distribution strategy that includes retailers and marketplaces. The company acquires used devices in France, repairs them at its facility, and sells them at a 20% to 50% discount compared to new products. In 2021, SOFI Groupe refurbished over 100,000 smartphones.
In April 2022, the European digital services company Econocom acquired a majority stake in SOFI Groupe through its TMF France division. This acquisition was a strategic move for Econocom to enter the growing digital refurbishment market in Europe by leveraging SOFI Groupe's industrial facility and technical expertise. As of 2021, the company achieved a turnover of €20.6 million and became a mission-led company ("société à mission"). The leadership includes Jean-Christophe Estoudre as President and Marlène Taurines as General Director.
Keywords: electronics refurbishment, circular economy, telecommunication equipment repair, smartphone recycling, SMAAART, second-hand electronics, mobile device reuse, sustainable electronics, French tech, industrial electronics maintenance, asset lifecycle management, B2B electronics, consumer electronics recycling, multi-brand refurbishment, corporate social responsibility, electronic waste reduction, made-in-France electronics, device repair services, tech hardware, equipment-as-a-service