FFC

Initially founded as Fosun Fashion Group (FFG) in 2017 by its parent company, Chinese conglomerate Fosun International, the company rebranded to Lanvin Group in October 2021. The change reflects a strategic vision to build a global portfolio of iconic luxury brands, adopting the name of its most prestigious and the oldest operating French couture house, Lanvin. The group is headquartered in China and led by Chairwoman Joann Cheng.

Lanvin Group's business model centers on acquiring and managing heritage luxury brands, leveraging a unique strategic alliance of industry partners to foster growth, particularly in the Asian market. The group provides operational support, disciplined strategic investments, and unparalleled access to the fast-growing Chinese luxury market. Its portfolio includes French couturier Lanvin, Italian shoemaker Sergio Rossi, Austrian skinwear specialist Wolford, American womenswear brand St. John Knits, and high-end Italian menswear maker Caruso. These brands have a combined history of over 390 years and a global presence in more than 60 countries with over 1,200 points of sale. The group generates revenue through the global sales of its brands' products across a diversified range of luxury categories.

The parent company, Fosun International, was founded in 1992 by Guo Guangchang and four other graduates from Fudan University. It has grown into a massive conglomerate with a history of acquiring foreign firms. Lanvin Group was established to capitalize on the global demand for luxury goods. In 2021, it completed a capital round that brought in strategic investors such as ITOCHU Corporation and Stella International, valuing the group at over $1 billion. The group's strategy includes leveraging partners for e-commerce, marketing, manufacturing, and access to high-end retail spaces.

Keywords: luxury fashion, heritage brands, brand management, global distribution, luxury investment, apparel and accessories, couture, womenswear, menswear, footwear, skinwear, Chinese market, strategic alliances, brand portfolio, Sergio Rossi, Wolford, St. John Knits, Caruso, Lanvin