Fen-z Interactive

Fen-z Interactive, legally known as Beijing Fen-z Interactive Culture Communication Co., Ltd., is a comprehensive cultural company centered on the incubation and development of animation intellectual property (IP). The company was established on October 9, 2012, by founder and CEO Xu Bo, who holds a master's degree in sociology from the Chinese University of Hong Kong. Initially, the firm focused on social media marketing, securing orders from Fortune 500 companies and leading internet firms like Tencent shortly after its inception.

Driven by market shifts and a strategic vision to build long-term brand equity, Fen-z Interactive transitioned its core business to IP incubation in 2015. The company targets young,泛-二次元(pan-ACG) audiences, a demographic with a growing interest in domestic animation and cultural products. Its business model encompasses the entire IP value chain, including manga IP incubation and operation, animation production, trendy toy and derivative product development, IP licensing, and content marketing. Revenue is generated through these diverse streams, including advertising placements in their content, sales of self-developed merchandise, and licensing fees for their character IPs.

Fen-z Interactive is known for creating popular comic IPs such as "Fei Ren Zai" (非人哉), "Wan Sheng Jie" (万圣街), and "You Shou Yan" (有兽焉). These series are rooted in Chinese mythology and folklore but place the characters in humorous, contemporary settings, a format that has resonated strongly with millions of fans. "Fei Ren Zai," for example, was adapted into a self-produced animated series in 2018, achieving significant viewership on platforms like Bilibili and Tencent Video. The success of its IPs has attracted substantial investment, including a 10 million RMB Angel round in 2016, and A, A+, and B rounds culminating in a 100 million RMB B-round in 2021, co-led by Tencent and Bilibili.

Keywords: animation IP, IP incubation, Chinese animation, content marketing, derivative products, social media marketing, pan-ACG, comic IP, animation production, IP licensing, Fei Ren Zai, Wan Sheng Jie, Xu Bo, Tencent investment, Bilibili investment, cultural creative industry, youth culture, digital content, merchandise development, brand collaboration