FeMMA
A social app connecting women through MMA.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
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FeMMA is a digital healthcare company operating in the Australian FemTech market, dedicated to enhancing women's long-term health and wellness. The company was conceptualized by its founder and CEO, Dr. Emma Rees, based on her experiences running a women's health clinic in regional New South Wales. Witnessing firsthand the disparity between the high demand for expert women's healthcare and the limited clinical capacity, she was motivated to create a scalable solution.
Launched in January 2022, FeMMA offers a clinically-led digital platform that aims to overcome traditional barriers to healthcare access for women, particularly in remote areas. The platform provides a suite of services including online doctor consultations, personalized treatment plans, prescriptions, and pharmacy fulfillment. A key aspect of its business model is shifting from purely transactional healthcare to a more comprehensive, experiential model. This is achieved through on-demand educational content, an 'ask the expert' feature, and a supportive online community, which differentiates it from other Australian telehealth providers.
The company's revenue model appears to be venture capital-backed, having secured $1 million in a Seed Round on May 16, 2022. It targets Australian women seeking more accessible and holistic healthcare solutions. The platform utilizes a 'care team' model, ensuring patients are connected with the right expert at the right time, a standard of care that has been difficult to access for many women. By leveraging technology, FeMMA scales the impact of doctors, allowing them to manage more patients efficiently without compromising clinical standards. The business also seeks to complement Australia's Medicare system, which primarily focuses on disease management, by emphasizing health promotion and preventative wellbeing activities.
Keywords: digital healthcare, FemTech, women's health, telehealth Australia, online doctor consultations, virtual care, health promotion, preventative healthcare, online medical services, Dr. Emma Rees, digital health platform, women's wellness, remote healthcare, multidisciplinary care, healthcare technology, patient-centric care, Australian healthcare, online community, medical content, experiential healthcare