Fellas Foods

Fellas Foods is a Turkish company specializing in healthy, functional snacks. It was founded in 2015 by Gamze Kavaz and Mustafa Can Gider with the goal of producing high-quality, delicious, and natural food products for health-conscious consumers.

The company's product line includes over 80 items, such as high-protein bars, fruit bars, granola, muesli, peanut butter, and protein powders. These products are characterized by being 100% natural, gluten-free, additive-free, preservative-free, and containing no added sugar. Fellas targets a wide range of customers, from athletes and fitness enthusiasts who need high-protein options to children and anyone seeking a healthy on-the-go snack. The company holds several quality certifications, including IFS (International Food Standard), ISO 9001, and BRCGS.

Fellas operates primarily in the food and beverage manufacturing industry and has become a market leader in Turkey's protein bar segment. Its business model involves in-house research, development, and production, ensuring control over quality and innovation. Products are sold through a wide distribution network, reaching consumers at over 30,000 points of sale, including major national chain stores and online channels. In March 2024, the company secured a significant investment from investors including Neo Portföy and Fifth Venture Capital. This funding is aimed at increasing its production capacity fivefold with a new facility, expanding its product range, and driving international expansion.

Keywords: healthy snacks, protein bars, functional foods, natural ingredients, gluten-free snacks, sugar-free products, Turkish food manufacturer, fruit bars, granola, sports nutrition, food and beverage, healthy lifestyle, snack food production, retail food products