Felix&Fido

Felix&Fido is a technology-enabled veterinary services company providing pet healthcare through a membership-based model. Founded in 2023 by CEO Gavin Woody, CTO Ian Ma, and Chief Veterinary Officer Dr. Shlomo Freiman, the company aims to modernize the veterinary experience to address industry-wide issues like staffing shortages and burnout. The company's business model is built on a continuous care approach that integrates in-clinic services, 24/7 telemedicine, and at-home care. This multi-layered system allows for operational flexibility, such as handling minor procedures like nail trims at home to free up clinic capacity for more significant treatments, and using virtual appointments for check-ups and follow-ups.

The company is a spinout of Pioneer Square Labs (PSL) and emerged from stealth with a $4 million pre-seed funding round in March 2023, led by PSL Ventures and including an investment from Rover. This funding was allocated to launch its membership plans and expand its service delivery. The business operates on a tiered subscription model (Entry, Essential, Enhanced), with plans that may include unlimited appointments, no exam fees, priority access to urgent care, at-home nurse visits, and 24/7 telemedicine. The company opened its first state-of-the-art clinic in Issaquah, Washington, and also operates a mobile nurse unit serving several Seattle-area cities, including Bellevue, Mercer Island, and Sammamish. Felix&Fido has also established partnerships to place satellite "neighborhood clinics" inside local pet stores.

CEO Gavin Woody has a background that includes being a U.S. Army infantry captain, a West Point graduate, holding an MBA from Stanford, and executive roles at companies like Expedia and Porch. His connection to the veterinary field is personal, as both of his parents were veterinarians. CTO Ian Ma has held technical leadership positions at eBay and Amazon, while Chief Veterinary Officer Dr. Shlomo Freiman has been a practicing veterinarian for nearly three decades and holds two veterinary tech-related patents. The company's target market is pet owners seeking more convenient, accessible, and continuous care for their animals, competing with both large established players like Banfield and other modern veterinary startups.

Keywords: veterinary services, pet healthcare, membership model, telemedicine for pets, at-home vet care, in-clinic veterinary, pet care subscription, animal health, veterinary technology, Seattle veterinary, Issaquah veterinary, Gavin Woody, Ian Ma, Shlomo Freiman, Pioneer Square Labs, Rover, mobile vet nurse, pet wellness, preventative pet care, veterinary practice management