FeetApart
Social, employee friendly health & wellness platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Angel | ||
| Total Funding | 000k | ||
FeetApart Private Limited, operating as furo.fit, is a corporate wellness platform headquartered in Bengaluru, India, that focuses on enhancing employee health and engagement through gamification. Founded in 2014 by Abhishek Roy and Ashrith G, the company provides a B2B service aimed at organizations seeking to improve employee productivity and foster a healthier work culture. Abhishek Roy, an ex-AOL employee with a background in software engineering, and Ashrith G, an ex-Huawei product developer, combined their technical expertise and a shared passion for marathon running to create the venture.
The company's business model is centered on providing a subscription-based, customizable employee wellness program. Furo.fit generates revenue through tiered pricing plans that range from hosting single corporate challenges to providing full-service annual packages. The platform is designed for corporate clients who want to reduce healthcare-related costs and boost engagement. Its services are also available to the family members of employees, though typically without access to the specific corporate community features.
Furo.fit's core offering is a mobile and web application that uses a gamified social network to motivate employees. The platform allows companies to launch virtual events and themed challenges, such as running, cycling, or walking competitions, complete with leaderboards to foster healthy competition. Key features include seamless integration with popular fitness trackers and apps like Google Fit, Apple Health, and Garmin, allowing for the automatic syncing of health metrics such as steps, sleep, and calories burned. The platform also incorporates modules for mental wellness, peer-to-peer challenges, and daily wellness quizzes. For client organizations, an admin dashboard provides detailed analytics on participation and overall employee well-being, tracking metrics like an Engagement Index, Activity Index, and Mental Wellbeing Index to measure the program's impact.
Keywords: corporate wellness, employee engagement, gamified fitness, health platform, B2B wellness, employee health, virtual fitness events, Abhishek Roy, Ashrith G, FeetApart, corporate challenges, wellness analytics, employee productivity, team building, digital health, health tracking, social fitness, Bengaluru startup, subscription wellness, workplace health