Feedz

Feedz

SaaS platform for employee engagement and performance.

HQ location
Florianópolis, Brazil
Launch date
Employees
Enterprise value
$20m
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DateInvestorsAmountRound
-investor

€0.0

round
N/A

€0.0

round
*

BRL66.0m

Valuation: BRL110m

Acquisition
Total Funding000k
Notes (0)
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Feedz is a Brazilian HR technology company that provides a comprehensive platform for people management and employee engagement. Founded in February 2018 by Bruno Soares and Gabriel Leite, the company's mission is to create happier work environments. The founders' backgrounds in technology and marketing were combined to develop a platform focused on empowering human resources departments. Soares brought experience in technology and project management, while Leite contributed his expertise in digital marketing and communications.

The company operates on a Software as a Service (SaaS) business model, offering its platform through subscriptions. Its services are designed to manage the entire employee journey, from recruitment and onboarding to performance management and offboarding. Key features include performance assessments, OKR (Objectives and Key Results) management, climate surveys, continuous feedback tools, one-on-one meeting facilitation, and gamification to boost engagement. The platform is designed to be user-friendly and intuitive, accessible via web browsers and mobile devices. Feedz serves companies of all sizes, with a pricing model based on the number of employees.

Feedz experienced significant growth, particularly during the 2020 pandemic, which accelerated the demand for digital HR solutions. In 2019, it was recognized as one of the fastest-growing SaaS startups globally. A major milestone occurred in September 2022, when TOTVS, the largest technology company in Brazil, acquired a 60% stake in Feedz for BRL 66 million (approximately $13.2 million). This acquisition integrated Feedz into TOTVS's broader ecosystem of business solutions, providing access to a larger distribution channel and over 70,000 potential clients. The deal includes a provision for TOTVS to acquire the remaining 40% in 2025.

Keywords: HR tech, employee engagement, performance management, SaaS, people analytics, climate survey, OKR management, continuous feedback, recruitment and selection, employee journey, talent retention, corporate culture, human resources software, people management, gamification, employee development, turnover reduction, onboarding, performance appraisal, TOTVS

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