Feature

Feature.io is an entertainment technology company founded by Steven Ilous in 2021, with its headquarters in Laguna Beach, CA. The company specializes in turning passive content consumption into active, participatory experiences through its proprietary Smart Content™ technology. This technology integrates interactive elements and rewards directly into streaming media, creating new touchpoints for audiences to engage with stories, characters, and brands.

The platform operates in the Web3 and entertainment technology markets, serving creators, brands, and media platforms by providing tools to build dynamic, evolving narratives. For instance, Feature.io partnered with Netflix on a campaign for the series "Love, Death + Robots," which generated over 100 million impressions and attracted 650,000 new users by rewarding engagement. Another significant project is HUXLEY, a Web3 franchise that utilized the platform to generate over $15 million for its creator. The business model centers on enabling monetization and enhancing audience loyalty through these enriched experiences. Revenue is generated through brand partnerships and a licensing platform that allows intellectual property owners to securely distribute and monetize their work.

In May 2024, the company secured $1.9 million in a seed funding round involving investors like 2 Punks Capital, ACME Innovation, Avalanche, InterVest, and Sterling VC. This capital is aimed at advancing the Smart Content™ technology and expanding the company's market presence. Feature.io has also formed strategic partnerships with companies such as Luma AI to integrate generative video models, further personalizing the user experience.

Keywords: Smart Content, interactive media, audience engagement, Web3 entertainment, content monetization, digital rewards, streaming technology, fan engagement, interactive storytelling, brand partnerships, licensing platform, media technology, dynamic narrative, venture capital, personalized experiences