Fazenda Futuro

Fazenda Futuro, operating internationally as Future Farm, is a Brazilian food-tech company positioning itself to compete with traditional meat producers by creating plant-based alternatives. Founded in 2019 by Marcos Leta and Alfredo Strechinsky, the company emerged from the founders' ambition to disrupt the food industry, a goal Leta previously pursued by founding and selling a natural juice company, Do Bem, to Ambev in 2016. The venture into plant-based meat was driven by a desire to address the ethical and environmental concerns of the massive global meat market.

The company's business model revolves around the production and sale of plant-based meat substitutes through retail channels, distributing to major supermarket chains like Carrefour and Pão de Açúcar, and through food service partnerships. It targets not only vegans and vegetarians but also a growing demographic of "flexitarians" who are reducing their meat consumption for health and environmental reasons. Revenue is generated from the direct sale of its product line, which includes plant-based versions of burgers, ground meat, meatballs, sausages, chicken, and tuna. The company's strategy involves aggressive international expansion, with products available in thousands of locations across Europe, the United States, and Latin America.

Fazenda Futuro's core product offering is a range of meat analogs made primarily from non-GMO soy, pea, and chickpea proteins, with beetroot used to simulate the color of real meat. A key differentiator is the company's investment in technology to replicate the sensory experience of eating meat. It employs what it calls "True Texture Technology," which it describes as an artificial tongue that helps refine flavor and mimic the fibrous texture of animal protein. This focus on technology extends to continuous product reformulation, with the company launching updated versions like the "Futuro Burger 2.0" to improve taste, texture, and nutritional profiles, such as reducing sodium and fat. Looking ahead, the company plans to expand into other categories, including plant-based dairy alternatives like milk, cheese, and butter.

Keywords: plant-based meat, food-tech, meat alternatives, vegan products, sustainable food, future of food, plant protein, food production, flexitarian diet, pea protein, soy protein, True Texture Technology, Futuro Burger, Future Farm, Brazilian food industry, retail food products, international expansion, food and beverage, consumer goods, meat substitutes, plant-based chicken, plant-based tuna, food innovation