FaZe Media

FaZe Media, established in May 2024, operates as a creator-led internet media and intellectual property company. It was formed by its parent company, GameSquare Holdings, following the acquisition of FaZe Clan in March 2024. This strategic move separated FaZe Clan's extensive creator talent roster and non-esports assets into the new entity, while GameSquare retained full ownership of the FaZe Esports division.

The company is helmed by CEO Richard "FaZe Banks" Bengtson, one of the original founders of FaZe Clan, who aims to restore creative control to the brand's founding leaders. The leadership team also includes President Thomas "FaZe Temperrr" Oliveira and COO Yousef "FaZe Apex" Abdelfattah. FaZe Media launched with a significant $11 million investment from Matt Kalish, co-founder and President of DraftKings, who acquired a 49% stake and a board seat. Subsequent transactions included the sale of a 25.5% interest to an entity controlled by FaZe Banks. By March 2025, GameSquare had fully divested its stake in FaZe Media, with Gigamoon Media, an entity controlled by Kalish, set to become the majority owner.

FaZe Media's business model centers on leveraging the influential FaZe brand IP to create and monetize content. The company focuses on expanding licensing and sponsorship opportunities, developing and selling merchandise, and producing a variety of content formats, including podcasts and both short- and long-form videos featuring its roster of popular internet personalities. It also organizes in-person and online events to engage its community. The company targets the Gen Z, Gen Alpha, and Millennial demographics, connecting brands with these hard-to-reach audiences through its network of creators, which reaches over a billion digitally native consumers. Revenue is generated through these brand partnerships, licensing deals, and direct-to-consumer sales of products and merchandise.

Keywords: creator economy, internet media, digital content, influencer marketing, brand IP, content creation, FaZe Clan, esports entertainment, youth culture, creator-led company, digital media, online events, merchandise, licensing, sponsorships, Gen Z marketing, Millennial audiences, GameSquare, FaZe Banks, social media engagement