Fawns Interactive

Fawns Interactive, based in Dundee, Scotland, is a burgeoning game development studio founded by Ewan Fawns, a graduate in Game Design and Production from Abertay University. The company focuses on creating games with innovative business models that provide value beyond traditional gaming experiences. Their latest project, Boogie Runner, is a rhythmic endless runner game that allows players to control a dancer, hitting beats in time with the music. Fawns Interactive targets not only gamers but also music artists seeking exposure and revenue opportunities. The game offers a platform for music artists to showcase their work and earn money, addressing the challenges faced by newer artists in the competitive music industry. By integrating music into the gaming experience, Fawns Interactive creates a symbiotic relationship between game players and music creators, expanding its market reach. The business model leverages partnerships with music artists, providing them with a unique opportunity to gain visibility and financial benefits. Keywords: game development, Dundee, Boogie Runner, rhythmic game, music artists, exposure, earnings, endless runner, Ewan Fawns, Abertay University.