FAST CR
Wholesale and retail distributor of consumer electronics.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
| Total Funding | 000k | ||
FAST ČR, a.s. is a wholesale and retail distribution company specializing in consumer electronics, home appliances, telecommunications, and office equipment. Founded in 1992, the company has established a strong market position, operating primarily in the Czech Republic and Slovakia, with subsidiaries in Hungary and Poland, and distributing products to 58 other countries. The firm was acquired in June 2021, with venture capital firm Rockaway Capital being an investor.
The company's business model encompasses both wholesale distribution and direct-to-consumer retail. It manages its own retail network, PLANEO, while also serving as a distributor for other retail chains. The business makes money through the sale of goods from a wide portfolio of brands. FAST ČR is the direct and exclusive importer for 21 brands in the Czech Republic and Slovakia and handles distribution for over a hundred other brands, including exclusive representation for global names like Sage and SodaStream. Additionally, the company has developed its own portfolio of 15 brands, with SENCOR being the most established and profitable.
In recent years, FAST ČR has focused on expanding its e-commerce capabilities, developing its B2C online platforms to capitalize on market growth. This strategy has allowed the company to gain a dominant market share in high-growth categories such as e-mobility and mobile air-conditioning with its own SENCOR products. The company continues to invest in the digitalization and automation of its operations to improve customer experience and maintain a technological edge. Its long-term strategy includes expanding its retail network, enhancing product ranges, and strengthening its proprietary brands.
Keywords: consumer electronics, wholesale distribution, retail network, home appliances, telecommunications equipment, office equipment, e-commerce platform, brand distribution, European distribution, SENCOR, PLANEO, private label brands, electronics wholesale, supply chain, retail expansion, Central Europe market, Eastern Europe market, B2C sales, B2B distribution, product development