Fashiontrade.com BV
closedTrading platform digitising the selling process between brands and retailers.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Early VC | ||
| Total Funding | 000k | ||
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Fashiontrade.com BV operated as a business-to-business wholesale platform designed to digitize the transaction process between fashion brands and retailers. The company was founded in 2015 with initial financial support from the fashion group Bestseller.
A significant milestone occurred in June 2017 when e-commerce giant Zalando joined Bestseller to form a joint venture, taking equal ownership of Fashiontrade.com. At the time of this venture, Pernille Geneser served as the CEO. The strategic partnership was formed with the vision of transforming the platform into a global leader in the B2B fashion marketplace, a sector traditionally reliant on manual processes.
The Amsterdam-based firm provided a full-service platform where brands could manage their collections in digital showrooms and engage in direct sales with retailers and wholesalers. Its services catered to a wide array of fashion categories, including apparel, shoes, accessories, swimwear, and denim, with an initial focus on the European market. The platform's core offering was to streamline the global fashion wholesale industry, enabling brands and retailers to connect and trade more efficiently. Beyond facilitating transactions, it provided users with access to data intended to help improve profit margins.
The platform included features such as intelligent, self-learning recommendations for cross-selling and up-selling, as well as tools for managing surplus stock. While the company secured a major partnership, its current operational status is unclear, with different sources listing it as "Acquired/Merged" or "Deadpooled".
Keywords: B2B fashion marketplace, wholesale platform, fashion wholesale, Zalando joint venture, Bestseller, digital showroom, retailer platform, apparel wholesale, fashion technology, B2B e-commerce, Pernille Geneser, online wholesale, fashion supply chain, Amsterdam startup, stock surplus management, digital transaction platform, brand and retailer connection, European fashion market, B2B trade, fashion data analytics