Fluency

Melbourne-based Fluency, founded in 2023 by Finnlay Morcombe and Oliver Farnill, is a technology firm focused on automating business process documentation. The idea originated from CEO Finnlay Morcombe's internship at a major financial institution, where he observed that critical, high-value processes were managed with inefficient, outdated documentation methods. This experience highlighted a significant gap in the market for a more streamlined solution. The founders, both self-taught developers, advanced their concept through the Swinburne Innovation Studio's Pre-Accelerator and Accelerator programs, securing early support.

Fluency's core offering is an AI-powered platform that transforms recorded workflows into comprehensive Standard Operating Procedures (SOPs). Users activate the platform's recorder via a Windows Application or Chrome Extension, perform a task on their computer as they normally would, and the system automatically generates step-by-step guides complete with annotated screenshots and contextual explanations. This service is designed to drastically reduce documentation time—from hours to minutes—and decrease new employee onboarding time by up to 80%. The platform caters to a wide range of industries, including financial services, manufacturing, and professional services, with early adopters like Aon, Specsavers, and MISUMI. It addresses the needs of operations, compliance, and IT teams by creating a centralized, searchable knowledge base.

The business operates on a B2B model, targeting enterprises that require detailed, secure, and compliant documentation. Its technology works across all applications without needing direct integrations and includes features like the automatic redaction of sensitive personal information to mitigate compliance risks. A key differentiator is the platform's Process Observation feature, which uses machine learning to monitor workflows in real-time, providing operations teams with visibility to identify bottlenecks and compliance issues before they escalate. In April 2025, Fluency announced it had secured A$1.5 million in an oversubscribed pre-seed funding round, with participation from investors such as Archangel Ventures and Bradley Tabone, co-founder of HammerTech.

Keywords: process documentation, SOP automation, workflow optimization, knowledge management, enterprise software, compliance management, AI-powered platform, business process management, operational efficiency, training automation