FarmlandFinder
FarmlandFinder is a provider of an online marketplace intended to make the world's farmland information accessible.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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FarmlandFinder operates as an online platform designed to increase transparency and liquidity within the agricultural real-estate market. Founded in 2016 by Steven Brockshus, who drew upon his background as a fifth-generation dairy farmer, the company was born from his direct experience with the challenges of expanding a family farm and the opacity of land transactions. The idea originated while Brockshus was a student at Iowa State University and he launched the company full-time upon graduation.
The company initially functioned as a data and listing platform, providing landowners, farmers, and agricultural professionals with access to valuable information such as upcoming land sales, transaction histories, soil maps, and satellite imagery analysis. This service aimed to level the playing field, giving everyday farmers and landowners access to the same quality of data previously available only to large institutional investors. A premium subscription granted users access to this comprehensive dataset. In November 2020, the company launched "FarmlandFinder Offers," a platform to facilitate online transactions by connecting landowners with a network of verified buyers.
A significant evolution in its business model occurred with the introduction of a sale-leaseback program. This financial product allows farmers to sell their land to unlock equity for purposes such as funding operations, paying down debt, or purchasing more land, while continuing to farm the property by leasing it back. The farmer retains the option to repurchase the land at any point during the lease. This model addresses a critical need for liquidity in an industry where farmers are often asset-rich but cash-poor. In August 2021, FarmlandFinder was acquired by EasyKnock, a residential sale-leaseback company, to integrate its agricultural expertise and expand this model to a broader audience of landowners. Following the acquisition, FarmlandFinder was relaunched to focus exclusively on providing these sale-leaseback solutions to the farming community.
Keywords: agtech, farmland real estate, sale-leaseback, agricultural finance, property technology, farmland data, land management, farm equity, ag real estate, online marketplace, farmer liquidity, land investment, Steven Brockshus, EasyKnock, agricultural lending, land valuation, farm succession, asset liquidity, Iowa startup, real estate technology, farmland transactions, crop land sales, farm expansion, rural property