FarmBlick

FarmBlick

We understand agriculture as a system that the farmer should use efficiently with new digital possibilities. .

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Based in Sulzfeld, Germany, FarmBlick GmbH operates as a digital farming platform, conceptualizing agriculture as an integrated system. The company was founded in 2017 by Oliver Martin, who serves as the current CEO. Martin's background in electronics and automation, combined with his experience in optimizing his family's farm, led to the creation of FarmBlick. His approach focuses on systemic improvements, from soil to plant, rather than purely technical fixes.

FarmBlick provides farmers with tools and expertise for precision agriculture to enhance profitability and navigate challenges like extreme weather and changing regulations. The business model is centered on a combination of individual consulting, smart services, and a community-based web application. Its core offering, the FarmBlick-Community App, functions as a digital toolkit for farmers. This platform allows users to analyze satellite data, generate precise application maps for machinery, and manage data from various sources like soil samples and harvesters. The company offers services such as sensor-based soil mapping and high-precision soil sampling. Revenue is generated through these digital services and consulting workshops that guide farms in implementing digital precision management. The company emphasizes being independent of investors or large agricultural corporations to ensure data sovereignty for its users.

The firm serves agricultural businesses of all sizes, from family farms to large agricultural operations, helping them optimize resource use, improve soil fertility, and increase contribution margins. FarmBlick has established a Germany-wide network of system partners, including agricultural service providers and machinery experts, to offer comprehensive local support. In January 2023, the company received €50,000 in funding from the ESA BIC Hessen & Baden-Württemberg accelerator program. Keywords: precision agriculture, digital farming, smart farming, agritech, soil management, crop management, farm data analysis, Oliver Martin, precision farming, agricultural consulting, soil fertility, application maps, farm management software, satellite data for agriculture, site-specific management, agricultural technology, ESA BIC, digital agriculture services, farm optimization, agricultural efficiency

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