FARM STAFF

Farm Staff is a South Korean agricultural technology company that operates an online B2B platform for purchasing smart farm produce. The company aims to address the challenges of stable supply and demand in the agricultural sector, which are becoming more pronounced due to climate change and shifts in the market toward fresh and convenient foods. Farm Staff connects food manufacturing companies and merchandisers directly with smart farms, enabling a more efficient and stable procurement process compared to traditional methods that rely on intermediaries. The platform's core service is to facilitate the planned production and distribution of agricultural products based on corporate demand, rather than just trading existing inventory.

Founded in January 2022 by CEO Kim Jeong-woo, Farm Staff originated as an in-house venture of the ISU Group. Kim's background includes experience as a local distribution expert for a large corporation in China, where he managed sales for a large-scale smart farm, providing him with valuable field expertise. This experience informed the creation of Farm Staff's solution, which was developed through the ISU Group's internal venture program before spinning off as an independent company. The company secured initial investment from the ISU Group and has since received seed funding from Sopoong Ventures, the Gangwon Creative Economy Innovation Center, and others.

Farm Staff offers several solutions, including 'Farmstaff' for purchasing and 'FarmSee,' a proprietary cultivation management solution. These tools provide corporate buyers with real-time farm data, enabling them to secure produce of consistent quality predictably and cost-effectively. The company's business model revolves around transforming the distribution chain by linking production directly to market needs, including the growing demand for pre-processed agricultural products. In addition to its distribution platform, Farm Staff launched 'Farmer Remedy,' a brand of agricultural materials developed in collaboration with experienced farmers to meet the specific needs of smart farm cultivation, such as specialized growing media.

Keywords: B2B agricultural platform, smart farm solutions, agritech, produce procurement, food supply chain, corporate purchasing, planned production agriculture, cultivation management, agricultural data, farm-to-business, Farmer Remedy, Kim Jeong-woo, South Korea, food manufacturing supply, direct agricultural trading